The internet has progressively become a part of most peoples’ daily lives. From searching for dinner recipes to study tips, the number of websites being hosted online has increased at astronomical rates. As the process of website and blog creation has become simpler and more accessible to the average internet user, the number of web hosting service providers has also increased.
Publishing a site online is however, an investment that costs money and should be treated as such. One critical key to success is the selection of a web hosting service provider that will deliver.
If you are considering to move your website in to a new web hosting service provider there are many factors to consider before taking this step.
What Does A Web Hosting Service Provider Do?
For purposes of clarity, it may be a good idea to define the main activities of a web hosting service provider. These entities are responsible for providing a service that makes it possible for individuals and business to create and publish their websites online. It is thus a facility that makes web content available on the internet.
What to Look For In a Web Hosting Service Provider
As is the case with any other type of service provider, the key is in value proposition. There are certain things that a web hosting service provider should be able to furnish to consumers. Before choosing a specific service provider, the following criteria are a good way of evaluating whether or not to go with it.
- Technical Support: A good web hosting service provider will offer round the clock support and assistance to users new and old. Ideally, there should be free channels of communication for this.
- Parking Facilities. Your service provider of choice should be able to offer domain parking services in which it can be reserved for future use.
- Ease of access: Always go with service providers that make it as simple as possible for a user to make changes to their site
- Assured Uptime: The web hosting provider should be able to guarantee a 99% uptime in the least. Anything less may result in server outages.
- Scalabilty: Always go with a service that has the capability to increase their offering to you as you grow. This avoids having to change providers once you become too big for the current one.
When to Consider Changing Service Providers
Web hosting services are paid facilities and as such require a cost benefit analysis. This is done to establish whether the value you are getting from the service provider is in line with the money you are putting into it. There are some tell – tale signs that one can look at to decide whether to stay with a service provider or move to a different one.
- Hidden Fees: In the course of dealing with a service provider, if you find that your bill has other unexplained ancillary costs that were not mentioned or discussed initially, verify with the provider if it’s correct. In the event that it is, it may be time to move on.
- Errors in database connections: If you notice that you are starting to encounter errors when connecting to your server’s database, it may be because your site has started to outgrow its allocated hosting space.
- Unwarranted Suspension of Site: Most service providers only take down or suspend sites that are involved in some kind of illegal activities. If your site frequently gets suspended for no apparent reason it may negatively impact on your traffic.
- Slow Loading Speeds: One of the benchmarks that determine SEO ranking is site loading speed. If your current server is failing to provide reasonable page loading speeds, let it go before it drives down your SEO ranking.
Maintenance and Management
From the above assessment it is clear that a constant and continuous quality management regimen has to be followed by the user in order to ensure optimum delivery from the web hosting service provider. It is always better to do one’s due diligence prior to engaging a particular service provider, rather than making drastic changes after having already engaged one’s audience. Some of the measures that should be adopted as standard practice are:
- Constant monitoring of uptime and downtime periods
- Consistently keep in touch with customer support services
- Take charge of billing cycles and query any anomaly
Vigilance is required to ensure the smooth running of one’s site. By actively following these strategies it is possible to have a well running site and not have to frequently change web hosting service providers.