There are billions of websites online offering different goods and services. As such, chances are at any given time, if you have a website, you are competing with millions of websites for the attention of a limited audience. This audience has to make a choice on how they are going to allocate their surfing time across those websites.
As websites increase in number, the time spent on each site by an individual is continuously shrinking. For this reason, it is imperative that one has a site that loads quickly to avoid losing out to better performing websites. To gain a better understanding of how server speed impacts revenue, one may need to explore the relationship between the two.
Let’s learn more on why server speed is important for increased revenue generation from your website.
The Relationship between server speed and Revenue
The speed at which a website loads, has a direct correlation with the financial return you can expect from it. It affects the following areas:
- Search rankings: one determinant of whether your website will appear on top pages of search engines is the speed at which it loads
- Bounce rate: the proportion of traffic to your site that leaves after taking a look at just one page
- Conversion: site visitors who turn into customers or loyal fans do so in part because they like the rate at which your website loads.
- Page hits: the number of requests made for content on your website is tied to how fast that content can be delivered.
- Reader approval: the overall satisfaction of visitors with your content rests on the loading speed. You may have great content but if it takes too long to load, people won’t enjoy it nonetheless.
- Earned revenue: in a fast paced world, those who can get their product to market quickly profit. If it takes a long time for customers to access your product, your earnings will be depressed.
Benefits of High Server Speeds
By using a server that is able to deliver high loading speeds, a site can benefit from increased traffic. Major internet companies such as Facebook and Bing have individually conducted studies that have concluded that a faster loading speed of just a few seconds can have a disproportionately larger impact on revenues.
Search engines such as Google use page loading speed as part of their criteria for ranking sites. Search indices have a preference for webpages that load fast as they provide a better user experience while decreasing the cost of operations.
For people who manage E-commerce websites, page loading speed can be the single most important factor that determines profitability. Websites such as Amazon and eBay for instance, have thousands and thousands of pages that contain diverse product offers. It must not be difficult for users to search for and compare the goods on sale. Auction sites depend on loading speed too, as a second can be the difference between clinching the purchase and being outbid.
Streamlining Server Speed Performance
Now that the significance of page loading speed has been established, the question is, ‘’what can you do about it?’’ The following provisions can be made:
- Hosting choice: The starting point is the web hosting service provider you choose. Make sure the hosting services are top notch, if not consider moving to a better option.
- Using Browser Caching: This is an easy way to cut down on loading times. By loading files like images and GIFs from the browser’s cache, you reduce the amount of content that is requested from the server whenever your site has a visitor.
- File Compression: Resizing HTML and CSS files means your content will require less time to load which positively impacts the overall page loading speed. Gzip compression is a proven way of doing this.
- Content Delivery Networks: These are alternative channels in which a collective of servers in various parts of the world carry your content and deliver it on demand. Depending on where the visitor to your website is, the server that can deliver content in the fastest time will be selected.
Server speed plays an important part in determining the number of people who are going to visit your site per period. Resultantly it is critical that one keeps a close watch on the page loading speeds and response times. By monitoring speed on the server side and streamlining content delivery methods it is possible to achieve fast loading times. This assures increased traffic that can be converted into long term customers.